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Updated: Oct 24, 2023

Are you looking for a simple yet powerful tool to plan your next project, meeting, or event? Then you need to check out the fabulous POP framework! POP stands for Purpose, Outcomes, and Process. It helps you focus on the why, what, and how of any purposeful activity. Whether you want to launch a new product, host a webinar, or organize a fundraiser, POP can help you achieve your goals with less effort and more results. Trust us, once you POP, you won’t stop! 😊

Straight from the Source The POP model was devised by brilliant leadership consultant (and fellow Rockwood trainer) Leslie Sholl Jaffe, and her partner Randall Alford. As they describe it: “POP is a useful tool for a multitude of the daily activities leaders find themselves faced with: meeting agendas, campaigns, difficult conversations, unplanned calls and conversations. . . . As you can gather from the list, POP is scalable. It can be used for large, long-term projects, regular weekly staff meetings, a meeting you attend, or a call that comes in that has no agenda, coaching/mentoring sessions . . .” Here’s a snapshot of POP. And really, it’s so straightforward, this is all you need:

The acronym “POP” is a quick way to organise our thinking. Taking 15 minutes to write down the P.O.P. will ensure that everyone knows why they’re there, what success looks and feels like, and how they’re going to get there. These examples illustrate how the Purpose, Outcome, and Process framework can be applied to different projects to provide clarity and direction.



  • Marketing Campaign: To increase brand awareness and attract new customers.

  • Product Development: To address customer needs and stay competitive in the market.

  • Community Event: To foster a sense of belonging and engagement among residents


OUTCOME (what?)

  • Marketing Campaign: Increase website traffic by 20% and generate 100 new leads within three months.

  • Product Development: Launch a new product with at least a 15% profit margin and positive customer feedback.

  • Community Event: Have 200 attendees, 90% of whom report higher satisfaction and involvement in community activities.



Marketing Campaign:

  • Conduct market research to identify target audience.

  • Develop engaging content and visuals.

  • Execute a multi-channel marketing strategy.

  • Analyze results and adjust the campaign accordingly.

Product Development:

  • Gather customer feedback through surveys and focus groups.

  • Create a cross-functional team for product design and testing.

  • Follow an agile development process with regular iterations.

  • Conduct user acceptance testing before launch.

Community Event:

  • Form a planning committee with clear roles and responsibilities.

  • Secure event permits and locations.

  • Promote the event through local channels.

  • Coordinate logistics, including catering and entertainment.

  • Gather feedback and evaluate the event's success for future improvements Stay tuned if you need examples on how to write that purpose statement! Follow JTMUSES for upcoming frameworks/tools for small businesses

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