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Best Practice Examples: Writing Corporate Objectives by JTMUSES

Updated: Apr 26

Feeling lost in the maze of business objectives? Whether you're dreaming up a groundbreaking service, navigating the bureaucratic waters of ACRA registration, or drafting your Memorandum and Articles of Association (MAA), fret not! We're here to ignite that entrepreneurial spark and guide you through the labyrinth of business planning. Let's turn those dreams into tangible goals and unleash your business potential! Ready to dive in? Let's get started on sculpting your roadmap to success! 🚀

writing corporate objectives by jtmuses
writing corporate objectives by jtmuses

Best Practice examples: Writing corporate objectives by JTMUSES.

Primary Business Activities:

  • "The primary objective of the company is to engage in the manufacturing, distribution, and sale of eco-friendly consumer electronics products, focusing on sustainability and innovation."

Market Focus:

  • "The company aims to become a market leader in providing customized IT solutions to small and medium-sized enterprises (SMEs) in the healthcare sector, optimizing operational efficiency and patient care."

Innovation and Research:

  • "Our company is dedicated to fostering innovation and conducting cutting-edge research in biotechnology to develop novel therapies and diagnostics for the treatment and prevention of chronic diseases."

Corporate Social Responsibility (CSR):

  • "In addition to our core business activities, our company is committed to giving back to the community by supporting local charities and implementing environmentally sustainable practices in our operations."

Global Expansion:

  • "The company's objectives include expanding its presence in key international markets through strategic partnerships, acquisitions, and organic growth, while maintaining a strong focus on customer satisfaction and product quality."


  • "Our company aims to diversify its product portfolio and revenue streams by entering new markets and industries, leveraging our expertise in technology and innovation to drive sustainable growth and profitability."

Customer-Centric Approach:

  • "At the heart of our business objectives is a commitment to delivering exceptional value and service to our customers, exceeding their expectations through personalized solutions and continuous improvement."

Employee Development:

  • "Our company recognizes the importance of investing in our employees' professional development and well-being, fostering a culture of learning, collaboration, and empowerment to drive organizational success."

These examples demonstrate how stating clear and specific objectives can help guide the company's strategic direction, align stakeholders' interests, and communicate the company's purpose to internal and external audiences. When drafting the objectives of a company, it's important to be concise, realistic, and aligned with the company's mission, vision, and values.


Example: writing corporate objectives by jtmuses

JTMUSES is dedicated to providing comprehensive content, marketing, and design services aimed at launching brands and maximizing the online success of businesses. Our mission is to empower Small and Medium Enterprises (SMEs) by helping them effectively communicate their unique stories, values, and offerings to their target audience in the digital landscape.

Our objectives and business activities revolve around six core pillars:

  1. Strategic Content Creation: Our objective is to strategize and create engaging content that resonates with SMEs' target audience. We craft brand stories and key messages that effectively communicate their value proposition, setting them apart in the market.

  2. Brand Storytelling: We believe in the power of storytelling to build meaningful connections with customers. Our objective is to work closely with SMEs to uncover their brand's narrative and craft authentic stories that resonate with their audience, fostering trust and loyalty.

  3. Logo Design & Corporate Identity Application: We aim to build trust and value through consistent branding. Our objective is to design logos and create brand identity manuals that ensure easy application and maintain consistency across all channels.

  4. Website Design and Development: Our objective is to design and build custom websites that serve as powerful digital assets for SMEs. We aim to effectively communicate their key messages and position their products or services, driving measurable results for our clients.

  5. Collateral Development for Integrated Communications: In addition to content creation and website design, we offer collateral development services to ensure integrated communications across all touchpoints. Our objective is to create cohesive collateral, including brochures, flyers, social media graphics, and email campaigns, that reinforce our clients' brand identity and messaging.

  6. Unique Art-Illustrated Corporate Gifts with a Cultural Lens on Singapore: We also provide unique art-illustrated corporate gifts that add an extra layer of creativity to traditional gifts. Our objective is to offer functional yet aesthetically pleasing items that showcase the rich heritage and diversity of Singaporean culture, serving as memorable tokens for corporate gifting occasions.

Through our services, we aim to empower SMEs to stand out in a competitive market, build strong brand identities, and drive growth and success. At JTMUSES, we are committed to delivering exceptional results that help our clients achieve their business objectives and realize their full potential in the digital age."
This statement outlines the specific objectives of JTMUSES, aligning with its core business activities and mission, tailored for ACRA's requirements.
These company objectives are well-known for their clarity, ambition, and alignment with the company's core values and strategic direction. They serve as guiding principles that inform the company's decisions, actions, and long-term vision.

These company objectives are well-known for their clarity, ambition, and alignment with the company's core values and strategic direction. They serve as guiding principles that inform the company's decisions, actions, and long-term vision.

1. Google: "To organize the world's information and make it universally accessible and useful."

2. Amazon: "To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices."

3. Apple: "To bring the best user experience to its customers through its innovative hardware, software, and services."

4. Microsoft: "To empower every person and every organization on the planet to achieve more."

5. Tesla: "To accelerate the world's transition to sustainable energy."

6. Facebook: "To give people the power to build community and bring the world closer together."

7. Starbucks: "To inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time."

8. Nike: "To bring inspiration and innovation to every athlete in the world."

9. Disney: "To entertain, inform, and inspire people around the globe through the power of unparalleled storytelling."

10. Coca-Cola: "To refresh the world in mind, body, and spirit; to inspire moments of optimism and happiness through our brands and actions; and to create value and make a difference."


Let's apply the POP (Purpose, Outcome, Process) framework to some of the well-known company objectives:


  • Purpose: To organize the world's information and make it universally accessible and useful.

  • Outcome: Universal access to information, facilitating knowledge-sharing and empowerment.

  • Process: Develop and maintain innovative search algorithms, platforms, and services to index and provide access to information from around the world.


  • Purpose: To be Earth's most customer-centric company, offering a vast selection of products at competitive prices.

  • Outcome: Enhanced customer satisfaction and loyalty, convenience in shopping, and fostering a seamless online shopping experience.

  • Process: Continuously innovate in logistics, supply chain management, and customer service to streamline operations, lower costs, and improve efficiency.


  • Purpose: To accelerate the world's transition to sustainable energy.

  • Outcome: Reduced dependence on fossil fuels, mitigation of climate change, and promotion of renewable energy sources.

  • Process: Develop and produce electric vehicles, energy storage solutions, and solar products, while advancing battery technology and renewable energy infrastructure.


  • Purpose: To inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time.

  • Outcome: Creating community spaces, fostering human connections, and promoting moments of joy and comfort through coffee.

  • Process: Provide high-quality coffee products and exceptional customer service in welcoming environments, while investing in community development and social responsibility initiatives.


  • Purpose: To bring inspiration and innovation to every athlete in the world.

  • Outcome: Empowering athletes of all levels to reach their full potential, both physically and mentally.

  • Process: Design, manufacture, and market athletic footwear, apparel, and equipment that combine performance, style, and innovation, while partnering with athletes and investing in sports initiatives worldwide.

jtmuses trifold of services for SMEs
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